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Reference: Customer Journey

Anyone who visits online shops gives an indication of his or her buying intention by means of his or her clicking behaviour: Does the user have something specific in mind and does he or she definitely want to spend money? Or does he just browse and possibly leave the website without making a purchase?

To this end, the behaviour of website visitors is to be analysed in order to distinguish determined buyers from occasional surfers. Based on various parameters such as click frequency, users can be classified into categories - if a customer navigates very specifically through the product range, he is more likely to buy a specific product ...

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